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SEO & Marketing · 2024-01 → present

TLM Get Adviced — SEO website & digital product

Digital Product & SEO Lead · TLM Get Adviced

TLM Get Adviced website — accounting, tax and financial consulting.

The problem

TLM Get Adviced, an accounting, tax and financial consultancy in Colombia, needed a site that communicated its real differentiators and ranked in a crowded advisory market.

The approach

An SEO-first restructure grounded in research:

  • Competitor and keyword benchmarking to map where TLM could realistically win.
  • Differentiator analysis — the TLM mobile app, a Jira-based accounting workflow, and Power BI dashboards that turn data into decisions.
  • A content and information-architecture plan built around those strengths (services, Sociedad BIC, the app, contact/diagnosis CTAs).

The outcome

  • A restructured, SEO-oriented public site for the firm.
  • Messaging built around concrete, defensible differentiators.
  • A benchmark + keyword foundation to compete on search intent.

Stack

  • SEO
  • Web design
  • Benchmarking
  • Keyword research
  • Power BI

Outcome

  • A restructured, SEO-oriented public site for the firm.
  • Messaging built around real differentiators (mobile app, Jira workflow, Power BI).
  • Benchmark + keyword foundation to compete on search.