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SEO & Marketing · 2024-01 → present

Cali Smile Design — SEO & brand rebuild

Digital Product & SEO Lead · Cali Smile Design (Dra. Paola Chicué)

Cali Smile Design website — world-class smile makeovers landing.

The problem

Dra. Paola Chicué runs a world-class cosmetic-dentistry practice in Cali, but her brand and website weren't built to win international dental-tourism searches or to convey that level of quality.

The approach

I rebuilt the brand and site from scratch, SEO-first:

  • Benchmarking against other dental practices to find the gaps and opportunities.
  • A clear differentiator: VIP concierge dental tourism — airport transfer, accommodation, bilingual support, world-class makeovers at a fraction of US prices.
  • An information architecture with the sections that convert (FAQs, treatments, why-Cali, virtual consult), and on-page SEO throughout.

The outcome

  • A new, SEO-structured digital product live at calismiledesign.com.
  • Positioning around a sharp, ownable differentiator.
  • A foundation built to rank for international dental-tourism intent.

Stack

  • SEO
  • Web design
  • Branding
  • Benchmarking
  • Information architecture

Outcome

  • A new, SEO-structured digital product live at calismiledesign.com.
  • Positioning around a clear differentiator (world-class makeovers, concierge experience).
  • Foundation built to rank for international dental-tourism intent.