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Agritech · 2017-01 → present

AgroSmart / GoFruver — agritech e-commerce, end to end

CTO / Founder · AgroSmart Co (now Emelia Software)

GoFruver fresh-produce e-commerce storefront.

The problem

Colombia's fresh-produce market is fragmented and intermediary-heavy: scattered information, expensive middlemen, and little accessible technology connecting growers and buyers end to end.

The approach

I founded AgroSmart (now Emelia Software) and built GoFruver, a fruit-and-vegetable e-commerce, end to end — state-funded (Fondo Emprender) and grown inside Colombia's innovation ecosystem. I owned the whole loop: product, finance, operations, logistics, and pitching.

Architecture

  • AWS with Docker, Jenkins and PM2; CI/CD and continuous deployment from day one.
  • Node.js + Angular with MySQL / PostgreSQL / MongoDB across services.
  • Integrations: payment gateways (online + cash-on-delivery) and electronic invoicing with accounting software.

The outcome

  • ≈ 1,000 markets sold through the platform.
  • A working e-commerce with payments and electronic invoicing on AWS.
  • A deeply integral experience — accounting, finance, sales, ops — and a delivery + DevOps baseline I reused in later projects.

Stack

  • Node.js
  • Angular
  • MySQL
  • PostgreSQL
  • MongoDB
  • AWS
  • Docker
  • Jenkins
  • Payment gateways
  • E-invoicing

Outcome

  • ≈ 1,000 markets sold through the GoFruver platform.
  • Working e-commerce with payments + electronic invoicing on AWS.
  • Reusable delivery + DevOps baseline carried into later projects.